SQL is the cornerstone of today’s analytics. It is the preferred way to ask data questions and analytics tools seem to thrive or die by their ability to support it. SQL is even spreading beyond its traditional domain: the quick rise of dbt can be attributed to its ability to…

Every person working with business data knows that you can’t “just pull data real quick”. Tweets on the topic go viral: If you’re reading this, chances are you’ve got a traumatic personal example you’re thinking of right now. Taking longer to answer questions means fewer iterations in a typical data…

If you interact with business data on your job, you probably wonder: with an abundance of data and analytics tools these days, why is it still so hard to answer the most important business questions? Traditional business intelligence (BI) and even newer product analytics tools work well for answering reporting…